To read this content please select one of the options below:

From entrepreneurial leadership to new product development performance: A study of the Coleman bathtub model

Madeeha Sultan (Department of Management Sciences, COMSATS University Islamabad - Lahore Campus, Lahore, Pakistan)
Ghulam Hussain (Department of Management Sciences, COMSATS University Islamabad - Lahore Campus, Lahore, Pakistan)
Wan Khairuzzaman Wan Ismail (Sulaiman AlRajhi School of Business, Sulaiman AlRajhi University, Al Bukariyah, Saudi Arabia) (School of Business and Management, Institut Teknologi Bandung, Bandung, Indonesia)
Muhammad Amir Rashid (Department of Management Sciences, COMSATS University Islamabad - Lahore Campus, Lahore, Pakistan)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 31 March 2023

384

Abstract

Purpose

This study aims to examine the relationship between entrepreneurial leadership (EL) and new product development performance (NPDP) at the firm level (level 2) of analysis and employee’s creativity (EC) at the cross level (level 1) of analysis. It also examines the serial mediations of (1) intrinsic motivation (IM)-EC and (2) creative self-efficacy (CSE)-EC on the relationship between EL and NPDP.

Design/methodology/approach

A systematic random sampling technique was used to collect data through self-administered surveys from leaders and employees of small and medium-sized enterprises (SMEs) in Pakistan’s IT sector. Analysis was conducted on net responses from 114 leaders and 476 employees.

Findings

The results revealed significant positive associations between EL and NPDP at the firm level of analysis and EC at the cross level of analysis. The results of the cross-level serial mediations show that (1) IM and EC, and (2) CSE and EC serially mediate the relationship between EL and NPDP.

Originality/value

This study is among the few to use the Coleman bathtub model to show top-down and bottom-up relationships. The study extends and complements the multilevel perspective on leadership and new product development research by simultaneously examining the relationships between EL and NPDP at the individual and firm levels.

Keywords

Acknowledgements

Funding: This work was funded by the Higher Education Commission of Pakistan (Pin no. 518-115779-2BE5-033).

Citation

Sultan, M., Hussain, G., Ismail, W.K.W. and Rashid, M.A. (2023), "From entrepreneurial leadership to new product development performance: A study of the Coleman bathtub model", European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJIM-12-2022-0723

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

Related articles