Adoption of cryptocurrencies for remittances in the UAE: the mediation effect of consumer innovation

Abstract

Purpose

This study investigated the internal factors that influence the adoption of cryptocurrencies for remittance transactions in the United Arab Emirates (UAE) by examining the relationships between behavioural intention (BI) and perceived risk (PR), as well as the mediating effect of consumer innovation (CI).

Design/methodology/approach

The authors developed a structural model using scales from the literature. The authors distributed an online questionnaire, evaluated by five cryptocurrency experts, using a snowball approach and collected 270 responses.

Findings

The results revealed that CI mediates the relationship between PR and BI. Also, CI enhances intentions to use cryptocurrencies for remittance transactions. However, PR has a negative impact on BI.

Research limitations/implications

This research adds to the body of knowledge by examining the acceptance and implementation of cryptocurrencies in the UAE and by developing and evaluating new constructs based on current notions. The study also contributes to the current understanding of cryptocurrencies and blockchain adoption. This article focusses on the mediating impact of CI on intentions to employ cryptocurrency instruments for international money transfers.

Practical implications

The conclusions of the research give advice for marketers on how to boost the commercialisation of cryptocurrencies in the UAE remittance market and may pave the way for other studies to assist impending developments in the UAE cryptocurrency industry.

Originality/value

This research offers novel insights into CI as a significant predictor of bitcoin product uptake in the remittance business.

Citation

Jegerson, D., Khan, M. and Mertzanis, C. (2023), "Adoption of cryptocurrencies for remittances in the UAE: the mediation effect of consumer innovation", European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJIM-09-2022-0538