To read the full version of this content please select one of the options below:

Green innovation and performance: moderation analyses from Thailand

Adeel Tariq (School of Management, Asian Institute of Technology, Bangkok, Thailand)
Yuosre Badir (School of Management, Asian Institute of Technology, Bangkok, Thailand)
Supasith Chonglerttham (School of Management, Asian Institute of Technology, Bangkok, Thailand)

European Journal of Innovation Management

ISSN: 1460-1060

Publication date: 3 June 2019

Abstract

Purpose

The purpose of this paper is to investigate the influence of green product innovation performance (GPIP) on a firm’s financial performance (i.e. a firm’s profitability and risk). In addition, it has adopted the resource-based view and contingency theory to explore how GPIP and a firm’s financial performance relationship is manifested when subject to the moderating role of a firm’s market resource intensity and certain environmental factors, such as technological turbulence and market turbulence.

Design/methodology/approach

Data were collected from 202 publicly listed Thai manufacturing firms. This research has used hierarchical regression analyses to empirically test the proposed research hypotheses.

Findings

The findings reveal that GPIP exerts a significant influence on a firm’s financial performance, i.e. higher the GPIP, higher the firm’s profitability and lower the firm’s financial risk. Moreover, findings support the theoretical assertions that the higher level of market resource intensity, market turbulence and technological turbulence further strengthens GPIP and a firm’s financial performance relationship.

Originality/value

By considering the independent moderating role of market resource intensity, market turbulence and technological turbulence, this research has contributed to reconcile the previously disparate findings regarding the GPIP and a firm’s financial performance relationship. Moreover, this research has highlighted the role of the essential moderators that business managers must understand and adjust to capitalize on and achieve superior financial performance.

Keywords

Acknowledgements

The authors are thankful to Dr Mir Dost for his help to improve earlier version of the manuscript.

Citation

Tariq, A., Badir, Y. and Chonglerttham, S. (2019), "Green innovation and performance: moderation analyses from Thailand", European Journal of Innovation Management, Vol. 22 No. 3, pp. 446-467. https://doi.org/10.1108/EJIM-07-2018-0148

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited