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Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial education as a moderator

Eugine Tafadzwa Maziriri (Department of Business Management, College of Business and Economics, University of Johannesburg, Auckland Park, South Africa)
Brighton Nyagadza (Department of Marketing, Marondera University of Agricultural Sciences and Technology, Marondera, Zimbabwe)
Tinashe Chuchu (Division of Marketing, University of the Witwatersrand, Johannesburg, South Africa)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 19 December 2022

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Abstract

Purpose

This study aims to determine the impact of innovation conviction, innovation mindset and innovation creed on the need for achievement and the success of women entrepreneurs. The study also investigates the impact of entrepreneurial education in moderating the relationship between the need for achievement and women’s entrepreneurial success.

Design/methodology/approach

The study used a structured questionnaire and a quantitative research design. Data were gathered from 304 women entrepreneurs in South Africa’s Gauteng province. The data were analysed using smart partial least squares.

Findings

The results showed that innovation conviction, innovation mindset and innovation creed have positive and significant impacts on the need for achievement. It was also discovered that the need for achievement and entrepreneurial education have a positive and significant impact on women's entrepreneurial success. Moreover, the results showed that entrepreneurial education had a positive and significant moderating effect on the nexus between the need for achievement and women's entrepreneurial success.

Practical implications

By comprehensively examining the impact of innovation conviction, innovation mindset and innovation creed on the need for achievement and women's entrepreneurial success, this study has valuable implications for academics.

Originality/value

This research will add to the corpus of information on women's entrepreneurship and small business management in Africa, which is generally overlooked by academics in developing countries.

Keywords

Acknowledgements

The authors would like to thank the anonymous reviewers who made helpful suggestions for improving our study. Linda Scott and Caroline Bull’s language editing skills have also been greatly appreciated.

Funding: The authors disclosed receipt of the following financial support for the research of this article: This research was fully supported with funds obtained from the South African government’s National Research Foundation (NRF), Reference: NRF rating unique grant no: 148749P.

Citation

Maziriri, E.T., Nyagadza, B. and Chuchu, T. (2022), "Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial education as a moderator", European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJIM-03-2022-0156

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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