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Business model innovation canvas: a visual business model innovation model

Yuran Jin (School of Business Administration, University of Science and Technology Liaoning, Anshan, China)
Shoufeng Ji (School of Business Administration, Northeastern University, Shenyang, China)
Li Liu (School of Business Administration, University of Science and Technology Liaoning, Anshan, China)
Wei Wang (School of Business Administration, University of Science and Technology Liaoning, Anshan, China)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 3 June 2021

1831

Abstract

Purpose

More and more enterprises have realized the importance of business model innovation. However, the model tools for it are still scarce. There is a clear research gap in this academic field. Therefore, the aim of this study is to put forward a visual business model innovation model.

Design/methodology/approach

The scientific literature clustering paradigm of grounded theory is used to design business model innovation theory model (BMITM). BMITM and the business model innovation options traced back from 870 labels in the grounded process are integrated into a unified framework to build the business model innovation canvas (BMIC).

Findings

BMIC composed of three levels and seven modules is successfully developed. 145 business model innovation options are designed in BMIC. How to use BMIC is explained in detail. Through the analysis of innovation hotspots, the potential business model innovation directions can be found. A new business model of clothing enterprises using 3D printing is innovated with BMIC as an example.

Research limitations/implications

Compared with the previous tools, BMIC owns a clearer business model innovation framework and provides a problem-oriented business model innovation process and mechanism.

Practical implications

BMIC provides a systematic business model innovation solution set and roadmap for business model innovation practitioners.

Originality/value

BMIC, a new tool for business model innovation is put forward for the first time. “Mass Selection Customization-Centralized Manufacturing” designed with BMIC for the clothing enterprises using 3D printing is put forward for the first time.

Keywords

Acknowledgements

This work was supported by Youth Fund for Humanities and Social Sciences Research of the Ministry of Education of China (Project name: Research on Business Model Innovation and Simulation of Garment Enterprises under the Background of 3D Printing) [grant number 19YJC630068]; National Natural Science Foundation of China [grant numbers 71471049, 71702112, 71772082 and 71802103]; Program for Liaoning Innovative Talents in University [grant number WR2019018]; Liaoning Provincial Philosophy and Social Science Planning Fundgs4: [grant number L19BGL023]; and Excellent Talents Project of University of Science and Technology Liaoning [grant number 2019RC07].

Declaration of Conflicting Interests: The authors declare that there is no conflict of interest.

Citation

Jin, Y., Ji, S., Liu, L. and Wang, W. (2021), "Business model innovation canvas: a visual business model innovation model", European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJIM-02-2021-0079

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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