Effects of corporate reputation and social identity on innovative job performance
European Journal of Innovation Management
ISSN: 1460-1060
Article publication date: 27 May 2021
Issue publication date: 1 December 2022
Abstract
Purpose
This study analyzes the indirect effects of corporate reputation and social identity on innovative job performance, through organization engagement.
Design/methodology/approach
A single entity survey was conducted with the employees of a unicorn startup, which is the largest financial services startup (fintech) in Brazil, and the data were analyzed using structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA).
Findings
The results present empirical evidence that corporate reputation and social identity (employee-company identification) are able to stimulate innovative job performance, mediated by organization engagement. In addition to these symmetrical relationships, asymmetrically, combinations of these constructs with different education levels, age and tenure promote high innovative job performance.
Research limitations/implications
The study has theoretical implications to the extent that the precepts of the social identity theory are observed, by verifying the direct influence of corporate reputation and employee-company identification on organization engagement. It also has implications for presenting an indirect positive effect of corporate reputation and employee-company identity on innovative job performance.
Practical implications
It contributes by providing subsidies for the company to find to keep employees engaged and prone to innovation, which represents an important managerial parameter and competitive advantage.
Originality/value
The literature points to the need to identify antecedents of innovative job performance. It is postulated that corporate reputation and social identity can indirectly reflect on innovative job performance, mediated by organizational engagement.
Keywords
Acknowledgements
There was funding from the Coordination for the Improvement of Higher Education Personnel (CAPES) ‒ Brazil, Funding Code 001.
Citation
Frare, A.B. and Beuren, I.M. (2022), "Effects of corporate reputation and social identity on innovative job performance", European Journal of Innovation Management, Vol. 25 No. 5, pp. 1409-1427. https://doi.org/10.1108/EJIM-02-2021-0071
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited