Yeayyy.com: venturing into mobile app business
Publication date: 16 August 2016
Abstract
Subject area
“Starting up a new company” and “development of technology-based venture”.
Study level/applicability
The target audiences for this study are advanced business or non-business undergraduate students and MBA students taking courses of entrepreneurship, management of innovation and organization theory and design.
Case overview
Yeayyy.com was a private limited company based in Bandar Baru Bangi, Selangor, a township located about 30 km south of Kuala Lumpur. It was founded by Mr Hazmin in early 2010 with a seed funding of RM150,000 (about US$50,000). By the end of 2014, its core businesses include developing mobile application (app), software and website, as well as conducting information technology (IT) training. The company had developed its own animation cartoon, Oolat Oolit, and had commercialized several mobile app inventions. These mobile apps include a Jawi (traditional Malay writing system) app, mobile games and Facebook apps which were compatible with most mobile operating systems. Since its inception, Yeayyy.com had aspired to follow the footsteps of the internationally acclaimed Malaysian home-grown animation production house, Les’ Copaque, which had produced the popular Upin Ipin series. Similar to Les’ Copaque, Yeayyy.com also planned to commercialize its in-house characters into TV series and to market related merchandises, along with its collaborative partner, CikuTree Studio. However, by the end of 2014, the company’s seed funding had depleted, thus forcing Mr Hazmin to strategize for the company’s future.
Expected learning outcomes
Understanding the process of entrepreneurship and technology-based venture development enables case analysts to apply the concepts in many situations involving business opportunities and company development.
Subject code
CSS:3 Entrepreneurship.
Keywords
Acknowledgements
This case was developed mainly based on information gathered from interviews with Mr Muhammad Hazmin Wardi, the founder of Yeayyy Sdn Bhd. The writing of the case was financially supported by an ERGS grant, code ERGS/1/2013/SS05/UKM/02/7, and a Research University Grant, code DPP-2014-GSB/2. The case is intended exclusively to facilitate the teaching and learning of entrepreneurship and organization theories and practices and does not imply effective or ineffective managerial decisions.
Citation
Sarkam, S.F., Khadijah Mohd Ghanie, S., Muhamad, N.S. and Akmaliah Adham, K. (2016), "Yeayyy.com: venturing into mobile app business", , Vol. 25 No. 6. https://doi.org/10.1108/EEMCS-12-2014-0287
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited