Kilisun: protecting beyond the Sun

Rachida Justo (Business School, Instituto de Empresa, Madrid, Spain)
Rakhi Mehra (mHS City Labs, New Delhi, India and University of Bocconi, Milan, Italy)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 27 October 2016


Subject area

Social entrepreneurship.

Study level/applicability

Undergraduate or Honours students interested in Social Enterprise.

Case overview

The case describes the challenges face by Mafalda Soto, a Spanish pharmacist, who together with two albino Tanzanian colleagues, has patented and produced the first solar lotion for the albino population made in Africa. The social organization, KiliSun, and its main product have had a remarkable success in Tanzania and have received funds from BASF and the Tanzanian government for production and distribution until 2016. However, Mafalda could not help but think about how to make a viable project out of her social innovation. For how long could she keep her collaborators on board? Where will she get the funds from? What role should she give the Tanzanian government? After all, her dream was to help albinos beyond Tanzania. It was Christmas eve, and that night, Mafalda went to bed naively asking Santa to help her make possible that every albino could one day have access to her sun lotion. This way, they also, could get closer to the sun.

Expected learning outcomes

How to finance the growth of the organization; how to design a business model that helps social enterprises become self-sustaining; how to measure social impact; and how to craft and choose strategic alliances.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.

Subject code

CSS 3: Entrepreneurship.



Justo, R. and Mehra, R. (2016), "Kilisun: protecting beyond the Sun", Emerald Emerging Markets Case Studies, Vol. 6 No. 3.

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