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BloodConnect: enriching lives

Tripti Ghosh Sharma (Institute of Management Technology, Ghaziabad, India)
Vishesh Srajan Tyagi (Institute of Management Technology, Ghaziabad, India)
Laksh Sharma (Institute of Management Technology, Ghaziabad, India)
Rupayan Banerjee (Institute of Management Technology, Ghaziabad, India)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 28 September 2015

Abstract

Subject area

Social enterprise, Social entrepreneurship.

Study level/applicability

PGDM, PGDM Executive.

Case overview

The case is about the evolution of a unique social organization, BloodConnect, over its journey of four years. Initiated by two Indian Institute of Technology (IIT) Delhi students in 2010, the organization went on to be recognized for making leeway into the hitherto underserved need of blood security in India. The case describes BloodConnect's evolution with respect to different dimensions of blood shortages and the organization's acquisition of knowledge over the years. BloodConnect acted as a facilitator to bring multiple stakeholders, including potential donor segments, beneficiaries, hospitals, government and NGOs, on the same platform to collectively identify solutions, thereby increasing the ownership of each segment toward an issue of importance to the society. While the organization started gaining visibility and was on its way to making its operation structured, it desired to move beyond the confines of Delhi-NCR to raise the movement to the national level, but it was faced with challenges peppered with lack of resources, lack of funds, absence of a permanent leadership and complex dynamics between the multiple stakeholders. Donor dependency for funds and amateur management were the other major impediments for its sustenance. The case brings forth the major challenges threatening the very existence of the organization as it grappled to identify solutions that could provide revenue sustainability without dampening its mission of creating social value. The case is of relevance to social enterprises in the context of a developing nation as most of the low and middle income countries face similar challenges pertaining to blood security. It also brings forth the issues of survival, scalability and the concept of social value measurement. In what are the myriad hurdles faced by start-ups, the traditional metrics might not be enough while measuring the impact created by a social enterprise.

Expected learning outcomes

To develop an insight into the unique challenges faced by start-up social ventures and options available to them for growth and subsequent consolidation. To enhance the understanding of interrelationship between mission focus, scale of operations, revenue sustainability and social impact. To introduce students to the concept of social value measurement. The students would be able to appreciate the uniqueness of the metrics specific to a social venture.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Keywords

Citation

Sharma, T.G., Tyagi, V.S., Sharma, L. and Banerjee, R. (2015), "BloodConnect: enriching lives", Emerald Emerging Markets Case Studies, Vol. 5 No. 5. https://doi.org/10.1108/EEMCS-11-2014-0270

Publisher

:

Emerald Group Publishing Limited

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