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Y International Group (YIG): Surviving Vietnam's anti-China riots in 2014

Xiaojia Guo (Tsinghua University, Beijing, China.)
Hao Chen (Tsinghua University, Beijing, China.)
Peng Jiang (Tsinghua University, Beijing, China.)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 24 September 2015


Subject area

This case describes a real-time crisis experienced by the co-founder (Mr Yang) of a multi-national Chinese company operating in Vietnam during the 2014 Vietnam riot. After the strike broke out, Mr Yang made several critical decisions to protect and save both his factory and employees.

Study level/applicability

This case is applicable to graduate-level management courses such as: Business ethics, Decision-making, Business Communication and Cross-Cultural Management. Students should have some knowledge in Decision-Making concepts (e.g. “bounded rationality”); in Cross-Cultural Management concepts (e.g. “culture norms”); and in Strategic management theory such as “institution-based view” (e.g. formal vs informal institutions).

Case overview

Part A of the case introduces the main character (Mr Yang) and his factory in Vietnam, the escalation of the strike and the course of the crisis. It also elaborates the important critical decisions Mr Yang made to save both his factory and employees. Part B of the case describes the rescue of Mr Yang and his Chinese employees, his actions after the crisis and strategic positioning in future business. Part C of the case introduces the aftermath of the riot and Mr Yang's reflection regarding the crisis.

Expected learning outcomes

The instructors may emphasize different learning objectives in different courses. Business Ethics: help the students learn to recognize, clarify, speak and act on their values when conflicts arise. Decision-Making: helps the students understand the logic of sense-making in crisis and the concept of bounded rationality. Business Communication: helps the students learn to raise issues in an effective manner and learn to deliver their own responses effectively. Cross-Cultural Management: helps the students identify and analyze the many ways in which managers can voice and implement their values in the face of critical moments in a different cultural environment.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.



This research was supported by National Natural Science Foundation of China (Project No. 71302018).


Guo, X., Chen, H. and Jiang, P. (2015), "Y International Group (YIG): Surviving Vietnam's anti-China riots in 2014", Emerald Emerging Markets Case Studies, Vol. 5 No. 5.



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