TY  - JOUR
AB  - Subject area Quality control in the automobile industry. Supply chain management. Brand reputation. Decision making. Civil responsibility.Study level/applicability MBA.Case overview In 2004 a Toyota Hilux was involved in a traffic accident in Japan because of a defective rod which cracked. The driver lost control of the vehicle. In Japan, the problem was regarded as negligence, and Toyota implemented a recall program. Toyota's CEO needs to inform to the public how the issues related to the recall were not detected in the design and production process.Expected learning outcomes Understand how a problem in quality control occurred and to analyze all the possible causes and solutions. To identify the stakeholders that were involved in the problems, and to evaluate what was at stake for each one of them.Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
VL  - 3
IS  - 5
SN  - 2045-0621
DO  - 10.1108/EEMCS-10-2013-0198
UR  - https://doi.org/10.1108/EEMCS-10-2013-0198
AU  - Tomas Cynthia Montaudon
PY  - 2013
Y1  - 2013/01/01
TI  - Recalling Toyota
T2  - Emerald Emerging Markets Case Studies
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 10
Y2  - 2024/04/24
ER  -