TY - JOUR AB - Subject area This case extends existing social enterprise theory about how an organization balances its mixed goals: financial, social and conservation. Both growing demand and management transition bought about the challenging issue of sustainability.Study level/applicability The authors have applied the case for undergraduate and postgraduate programs.Case overview The central protagonist is Mr Samson, a local authority who has to make a decision on whether he should approve or reject the budget with aims to take over the Surabaya Zoo. This is about debate whether conservation social-enterprise should involve human intervention or follow the natural path.Expected learning outcomes This case introduces some concepts and implementations about social enterprise and public policy. For the undergraduate program, the case is designed to introduce the concept of social enterprise and public policy. For the postgraduate program, the students are encouraged to enhance their analysis through conducting feasibility studies including financial sustainability and ethical analysis.Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. VL - 4 IS - 2 SN - 2045-0621 DO - 10.1108/EEMCS-09-2013-0183 UR - https://doi.org/10.1108/EEMCS-09-2013-0183 AU - Pratono Aluisius Hery AU - Lopez Mario Antonio AU - Saputra Ruswiati Surya PY - 2014 Y1 - 2014/01/01 TI - Surabaya Zoo: a social enterprise on the cross road T2 - Emerald Emerging Markets Case Studies PB - Emerald Group Publishing Limited SP - 1 EP - 6 Y2 - 2024/04/27 ER -