This case extends existing social enterprise theory about how an organization balances its mixed goals: financial, social and conservation. Both growing demand and management transition bought about the challenging issue of sustainability.
The authors have applied the case for undergraduate and postgraduate programs.
The central protagonist is Mr Samson, a local authority who has to make a decision on whether he should approve or reject the budget with aims to take over the Surabaya Zoo. This is about debate whether conservation social-enterprise should involve human intervention or follow the natural path.
Expected learning outcomes
This case introduces some concepts and implementations about social enterprise and public policy. For the undergraduate program, the case is designed to introduce the concept of social enterprise and public policy. For the postgraduate program, the students are encouraged to enhance their analysis through conducting feasibility studies including financial sustainability and ethical analysis.
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Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author’s may have disguised names; financial and other recognizable information to protect confidentiality.
Pratono, A.H., Lopez, M.A. and Saputra, R.S. (2014), "Surabaya Zoo: a social enterprise on the cross road", Emerald Emerging Markets Case Studies, Vol. 4 No. 2. https://doi.org/10.1108/EEMCS-09-2013-0183Download as .RIS
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