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InterGlobe Aviation Ltd.: need for strategy

Mohak Malhotra (FLAME University, Pune, India)
Amarpreet Singh Ghura (FLAME University, Pune, India)
Barun Thakur (FLAME University, Pune, India)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 17 May 2021

Abstract

Learning outcomes

Discussion of the case will enable the students to: ● use “Strengths, Weaknesses, Opportunities, and Threats” analysis. ● Use “pros and cons” analysis. ● Explain what constitutes an effective strategy. ● Analyze the quality of the strategy for IndiGo Airlines (IA). ● Explain sustained competitive advantage through value, rareness, imitability and organization framework.

Case overview/synopsis

This case describes a situation in which InterGlobe Aviation Ltd. (IGAL) has been experiencing multiple engine snags because of the faulty Pratt and Whitney engines. In a span of two years between June 2018 and January 2020, IGAL faced around 22 snags. IGAL is known to be one of the safest airlines in the world, the engine issue has tainted its reputation. In October 2019, in just one week IA faced four-engine snags, forcing the Directorate General of Civil Aviation (DGCA) to come out with a guideline in November 2019. The faulty engines were to be replaced by January 31, 2020. If IA failed to complete the task by the given deadline then IA would have to ground around 70–80 aircraft. IA was way behind the deadline when on January 13, 2020, they received an email from DGCA mentioning an extension of the deadline to May 31, 2020. The purpose of this case is to provide an opportunity for the participants to take into consideration the data given for IA and make assumptions and resolve the dilemma through which Ronojoy Dutta (Dutta), the Chief executive officer if IA is going through.

Complexity academic level

The case engages the participants in deciding a suitable course of action for IA to develop a strategy and is ideal to teach elements of strategy. The case can be used in the following courses/programs: ● A strategy formulation module in strategic management program or post-graduate program in management.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 11: Strategy.

Supplementary materials

Teaching Notes are available for educators only.

Keywords

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Malhotra, M., Ghura, A.S. and Thakur, B. (2021), "InterGlobe Aviation Ltd.: need for strategy", Emerald Emerging Markets Case Studies, Vol. 11 No. 2. https://doi.org/10.1108/EEMCS-07-2020-0280

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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