Business Management, Global Marketing Strategy, Strategic Management, International Business, International Management.
The case is suitable for undergraduate and post-graduate business and management students. The case is based on secondary data collection and all the facts are real.
Expected learning outcomes
The expected learning outcomes include the selection of a foreign market; the determinants of the foreign mode of entry strategy; the process of integrating an internationalization strategy; how to choose the most appropriate partner; and the monitoring of international markets. The case provides a space to think about practice and help learners, therefore, to connect theory and practice.
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The authors acknowledge and would like to thank Mr Tarek Ziad, Hazaa Alhammadi, Khadija Abdulla, Sultan Al-Neyadi and Adel Al-Naqbi (a member of the MBA class 2013, College of Business Administration, Abu Dhabi University, the UAE), for their ground work done on this case, time, valuable insights and collaboration which were critical for the successful completion of this case study.
Buchanan, F.R. and Ahmad, S.Z. (2014), "Business in developing countries: globalization of a large emerging market bank", Emerald Emerging Markets Case Studies, Vol. 4 No. 6. https://doi.org/10.1108/EEMCS-07-2013-0133
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