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All of the people, all of the time: click on the link to join the meeting

Adrian Mark van Eeden (Department of Information Technology, University of Pretoria, Institute of Business Science, Johannesburg, South Africa)

Publication date: 24 July 2020


Learning outcomes

Students should be able to use the case study in debate apply theories relating to the subjects specified.

Case overview/synopsis

The case is based on a fictitious South African company going through emergency response conditions analogous with what many businesses are encountering during the COVID crisis. The protagonist is struggling with structural challenges imposed on the business by unpredictable and uncontrollable external pressures and needs to make transformative decisions which might impact the culture, organisational design and digitisation of the business.

Complexity academic level

Post-graduate general management.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS: 7 Management Science.



Disclaimer: This Case Study has been published as part of a special section of short cases in Emerging Markets Case Studies, entitled “Managing in a Crisis: Lessons from the Covid 19 crisis” in partnership with Gordon Institute of Business Science, University of Pretoria.


van Eeden, A.M. (2020), "All of the people, all of the time: click on the link to join the meeting", , Vol. 10 No. 3.



Emerald Publishing Limited Bingley, United Kingdom

Copyright © 2020, Emerald Publishing Limited

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