Discovery Digital Health strategy: COVID-19 accelerates online health care in South Africa
Publication date: 31 July 2020
Abstract
Learning outcomes
The broad teaching objective is underpinned by the themes of purpose and partnerships. This is taught through application of business model innovation for sustainability where the value proposition is broadened to social and environmental, and multi-stakeholder partnerships in a time of crisis. Students will be expected to analyse the above concepts through a meso (sustainable value), micro (business models) and macro (ecosystems) lens. Upon completion of the case study discussion, successful students will be able to better understand the three features that support sustainable value, explore how a global pandemic can create new business models and partnerships to create social value and analyse how business ecosystems operate against the 6 C framework.
Case overview / synopsis
Discovery Holdings Limited is a leading financial service organisation in South Africa, and its Digital Health division is responsible for the platform which delivers telemedicine offerings to doctors and patients. The case highlights the development of the telemedicine offering and the period that is covered spans from the launch of the Discovery DrConnect platform in 2017 to April 2020. Adrian Moss is the protagonist in the case. He is a manager in the Special Projects, Digital Health team of Discovery Health, responsible for the DrConnect project. His challenge is how to raise more awareness of the DrConnect offering and how to enhance uptake from doctors and patients. COVID-19 and the lockdown in South Africa in March and April of 2020 presented an opportunity for both doctors and patients to use telemedicine as a new way of engagement and treatment.
Complexity academic level
This case is appropriate for masters, MBA and executive education students focusing on the fields of study of environment of business, strategy, business model innovation and social entrepreneurship.
Supplementary materials
Teaching Notes are available for educators only.
Subject code
CSS: 11 Strategy.
Keywords
Acknowledgements
Disclaimer. This Case Study has been published as part of a special section of short cases in Emerging Markets Case Studies, entitled “Managing in a Crisis: Lessons from the Covid 19 crisis” in partnership with Gordon Institute of Business Science, University of Pretoria.
Citation
Moore, A. and Hawarden, V. (2020), "Discovery Digital Health strategy: COVID-19 accelerates online health care in South Africa", , Vol. 10 No. 3. https://doi.org/10.1108/EEMCS-06-2020-0197
Publisher
:Emerald Publishing Limited
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