Crowdsourced fashion designing of Hashboosh.com: the sustainability dilemma

Abstract

Subject area

Strategic management.

Study level/applicability

MBA-Entrepreneurship, Strategic management, Marketing management.

Case overview

The case explains a concept called crowd designed fashion by a startup venture, Hashboosh.com. The business model appeared unique and suitable for the requirements of the market, but there is a question regarding its sustainability due to breeding its own competition. In the backdrop of the case, the students can analyse the organisation by identifying the internal strengths and weaknesses of the organisation as well as the external threats and opportunities, thereby devising a strategy for the organisation to progress.

Expected learning outcomes

The case will enable students to analyse an organisation in terms of its internal strength and weakness as well as external threats and opportunities. It enables students to gain strategies for firms by analysing the firm’s internal and external factors. It will offer students a practical understanding for conducting competitor analysis. It will enable students to devise a marketing plan for small firms based on its internal and external analysis.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 11: Strategy.

Citation

Unnithan, D., Pathy, G.S., Prashar, S. and Ramanathan, H. (2018), "Crowdsourced fashion designing of Hashboosh.com: the sustainability dilemma", , Vol. 8 No. 2. https://doi.org/10.1108/EEMCS-06-2017-0117