Shopping centre Europa – when threats become opportunities
Publication date: 14 November 2013
Abstract
Subject area
Real estate economics, strategic management.
Study level/applicability
BA, undergraduate year 3, 4
Case overview
The case aims to raise an issue of the effects of the economic crisis on Europa shopping centre in Vilnius, Lithuania, and its owner, Baltic Property Trust (BPT) Secura. For the first time since its opening in Vilnius, the company faced rapidly decreasing flows and turnover. Falling revenues meant that most stores within the shopping mall had been struggling to maintain their cash flow and profitability. The major idea of the case is to show that shopping centre management is a complex process covering interrelated relationship among owners, tenants, customers and society in general.
Expected learning outcomes
Learners will be able: to apply knowledge of retail segment functioning specifics; to apply knowledge of retail property management (in various economic and market cycles); and to apply strategic management principles in property management.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Keywords
Acknowledgements
The authors are grateful to the BPT Secura, the owner of the shopping centre Europa and Mr Antanas Anskaitis, Country Director of the BPT in Lithuania for co-operation and support in writing the case.
Citation
Kvedaravičienė, I. and Vilkanciene, L. (2013), "Shopping centre Europa – when threats become opportunities", , Vol. 3 No. 6. https://doi.org/10.1108/EEMCS-06-2013-0076
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited