To read the full version of this content please select one of the options below:

The amazonisation of second hand technical equipment: Topotrade case

Aliaa Khoury (Department of Research, ESA Business School, Beirut, Lebanon)
Nayla Menhem (Department of Business, Lebanese University, Beirut, Lebanon)
Liliane Elias Youakim (Department of Business, Lebanese University, Beirut, Lebanon)
Yara Salame (Department of Research, ESA Business School, Beirut, Lebanon)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 13 May 2020

Abstract

Learning outcomes

This case reflects a classic approach to entrepreneurship based on entrepreneurial resources and opportunities. It also provides a vehicle for discussing the key features of a business model. It also addresses key strategic choices such as whether to replicate a business model or not.

Case overview/synopsis

This case study sets out the story of an entrepreneur: Zein Rachidi. It describes his history and the key milestones in his professional development until the creation and development of his own startup “Topotrade” the first online market place for used topography equipment. It also exposes his development plan, his will to scale up his business by replicating the same business model of Topotrade in a new market, that of used biomedical equipment.

Complexity academic level

This case is written mainly with a view to its use in the context of entrepreneurship courses for undergraduate students in management, as well as for entrepreneurs who can compare Zein’s trajectory to their own. This case is designed for students also suitable for courses in basic strategy, strategy and change and disruptive business models.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

Keywords

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Khoury, A., Menhem, N., Youakim, L.E. and Salame, Y. (2020), "The amazonisation of second hand technical equipment: Topotrade case", Emerald Emerging Markets Case Studies, Vol. 10 No. 2. https://doi.org/10.1108/EEMCS-05-2019-0114

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited