TY  - JOUR
AB  - Subject area The case concerns introductory marketing management.Study level/applicability This case is suitable for MBA students.Case overview The case explains the current situation encountered by the airline industry in India. This case gives the reader a detailed picture of the reasons for the growth and the subsequent troubles faced by the Indian aviation industry.Expected learning outcomes The case is aimed at helping the students to analyse a marketing situation both from a macro-economic point of view and from an individual company perspective.Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
VL  - 4
IS  - 3
SN  - 2045-0621
DO  - 10.1108/EEMCS-05-2013-0057
UR  - https://doi.org/10.1108/EEMCS-05-2013-0057
AU  - Srinivasan Rangarajan
AU  - Prasad Vindhyalakshmi A.
PY  - 2014
Y1  - 2014/01/01
TI  - The Indian airline industry – will the flight be smooth?
T2  - Emerald Emerging Markets Case Studies
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 12
Y2  - 2024/04/24
ER  -