The Indian airline industry – will the flight be smooth?

Abstract

Subject area

The case concerns introductory marketing management.

Study level/applicability

This case is suitable for MBA students.

Case overview

The case explains the current situation encountered by the airline industry in India. This case gives the reader a detailed picture of the reasons for the growth and the subsequent troubles faced by the Indian aviation industry.

Expected learning outcomes

The case is aimed at helping the students to analyse a marketing situation both from a macro-economic point of view and from an individual company perspective.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Citation

Srinivasan, R. and Prasad, V.A. (2014), "The Indian airline industry – will the flight be smooth?", , Vol. 4 No. 3. https://doi.org/10.1108/EEMCS-05-2013-0057