To read this content please select one of the options below:

Managing inventory at GoUNESCO

Kalyana C. Chejarla (Institute of Management Technology, Hyderabad, India)
Sandeep Chatterjee (Deloitte Services, Inc., Hyderabad, India)

Publication date: 17 May 2021


Learning outcomes

This case calls out the following inventory management learning objectives in a project context: to understand the project categories of inventories and their drivers for planning purposes, to learn how to manage different categories of inventory and to learn the importance of effective allocation of inventory at different project locations.

Case overview/synopsis

GoUNESCO is a start-up formed with the objective of providing a platform for laypersons to engage with places of heritage value. Among others, one of the key components of this platform is “go heritage runs,” in short GHR. In the past three years, the popularity of runs organized under the brand GHR has been increasing, both in terms of locations and the number of participants in each location in successive years. Inventory planning and management for projects is tricky. Different categories of inventory have different implications of shortages or excesses. The case dwells into inventory planning and management of t-shirts and medals, to drive home this point.

Complexity academic level

The case can be positioned in service operations management or supply chain management courses while covering inventory management topics for both Master of Business Administration (MBA) and executive MBA students.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.

Subject code

CSS 11: Strategy.



The authors acknowledge and appreciate the time, information and support provided by GoUNESCO founder and CEO, Mr Ajay Reddy and his colleague, Mr Ashwin Alexander to build this case study. Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.


Chejarla, K.C. and Chatterjee, S. (2021), "Managing inventory at GoUNESCO", , Vol. 11 No. 2.



Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles