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Keggfarms Pvt. Ltd: a social enterprise and a way of life

Saima Rizvi (Department of Management, IILM, Gurgaon, India)
Shivani Teckchandany (Department of Training and Development, Wipro, Bangalore, India)

Publication date: 19 April 2018

Abstract

Subject area

Entrepreneurship, Design thinking and innovation, Strategy, Social entrepreneurship and rural markets, Business at the base of pyramid, Sustainability and leadership.

Study level/applicability

Undergraduate and Post Graduate Students

Case overview

Keggfarms Private Ltd was a private company started by Mr Vinod Kapur, a social entrepreneur who wanted to create a scalable social impact with his endeavor, which was the first of its kind outside the developed world. Keggfarms was established in 1967 with the aim of creating a business model which could benefit the rural sector by generating income and also enabling nutritional self-sufficiency. The case study aims to explore the sustainable model which had survived for 48 years without a push strategy and without a sole focus on profit. The business had spread to around 19 states in India, and the enterprise had decided to replicate a similar business model in the African continent. The social enterprise had aimed to touch the lives of millions of people in poverty by providing them with a low cost chicken – Kuroiler, which could survive the harsh weather and environmental conditions of rural India.

Expected learning outcomes

The study will help students to understand how social enterprises are born and built from the vision of the founder; how social capital is generated in the economy and how a blue ocean strategy was applied in this case to build a sustainable and financially viable social entrepreneurship model.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship

Keywords

Acknowledgements

The authors would like to extend their special thanks to Mr Vinod Kapur, Chairman, Keggfarms, Mr Vipin Malhotra, CEO Keggfarms and Ms Anisha Singh, Advisor Keggfarms for extending their relentless support in this project.

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Rizvi, S. and Teckchandany, S. (2018), "Keggfarms Pvt. Ltd: a social enterprise and a way of life", , Vol. 8 No. 2. https://doi.org/10.1108/EEMCS-03-2017-0032

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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