Yes Bank: Innovation in money transfer

Abstract

Subject area

Banking, Emerging Markets, Innovation.

Study level/applicability

Undergraduate Business students and MBA students.

Case overview

This case describes the creation of YES MONEY: a domestic remittance service for migrant workers. Broadly, the case is about conceiving and deploying an information and communication technology-based solution for financial inclusion. It describes how Anand Bajaj, chief innovation officer at YES BANK, created a solution for migrant workers who wished to send their money to their families in rural India.

Expected learning outcomes

Gaining a better understanding of the process of creating new services, especially in the banking industry. Understanding the context in which YES BANK operated when it created YES MONEY. Drawing general lessons that can be applied to innovation, especially in emerging markets.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Citation

Sawaikar, N. (2015), "Yes Bank: Innovation in money transfer", , Vol. 5 No. 6. https://doi.org/10.1108/EEMCS-03-2015-0054