Lammtara Pictures: creating a cultural entertainment organization – the way forwards

Abstract

Subject area

Entrepreneurship and strategy.

Study level/applicability

Undergraduate and graduates.

Case overview

This is a case that can be used to teach advanced undergraduate classes or lower-level master's level classes in the areas of strategy, leadership and entrepreneurship. The case will appeal to SMEs, policymakers in the area of entrepreneurship funding, incubators and other funding firms associated with entrepreneurs.

Expected learning outcomes

As the case is specific to the United Arab Emirates (UAE) – it can be used to study UAE or the Middle East North Africa region. Ideally, students should be encouraged to read up on the region/country prior to studies. They should also understand the need and state of entrepreneurship in the region.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Citation

Balakrishnan, M.S. (2015), "Lammtara Pictures: creating a cultural entertainment organization – the way forwards", , Vol. 5 No. 3. https://doi.org/10.1108/EEMCS-03-2015-0042