ICON stores: managing a new business venture

Abstract

Subject area

Entrepreneurship.

Study level/applicability

Undergraduate – Entrepreneurship.

Case overview

The case concerns to an entrepreneur named Aamir Ghouri, a US graduate, who is concerned about managing the growth of his newly established venture named ICON Stores. The case presents the idea of entrepreneurial mindset characteristics and motivation besides which, it also explains the typical venture creation process in Pakistan and the general rubrics used to measure the entrepreneurial success in the economy.

Expected learning outcomes

The case is designed to help students to understand entrepreneurial mindset, characteristics and motivation; to understand entrepreneurial venture creation process; to learn the common practices regarding the measurement of entrepreneurial success of new venture; and to outline as to how growth of a new venture could be managed profitably.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Citation

Ali Umrani, W., Khaliq Doudpota, A. and Ahmed, U. (2016), "ICON stores: managing a new business venture", , Vol. 6 No. 1. https://doi.org/10.1108/EEMCS-03-2015-0030