To read this content please select one of the options below:

National Palace Museum and service innovations

Rua-Huan Tsaih (National Chengchi University, Taipei, Republic of China)
James Quo-Ping Lin (National Palace Museum, Taipei, Republic of China)
Yu-Chien Chang (National Chengchi University, Taipei, Republic of China)

Publication date: 26 November 2014


Subject area

Service innovation, ICT-enabled services, museum, cultural and creative industries.

Study level/applicability

Graduate-level courses of “Innovation Management,” “Service Innovation,” or “Cultural and Creative Industries”.

Case overview

In 2006, the National Palace Museum (NPM) in Taipei, Taiwan, announced its new vision “Reviving the Charm of an Ancient Collection and Creating New values for Generations to Come”. In recent years, the NPM has been shifting its operational focus from being object-oriented to being public-centered, and the museum has held not only the physical forms of artifacts and documents but also their digital images and metadata. These changes would inject new life into historical artifacts. In addition, archives as its collections would be given a refreshingly new image to the public and become connected with people's daily lives. Among these endeavors for displaying historical artifacts online and prevailing Chinese culture in the modern age, the key issues are related to digital technology applications and service innovations. The service innovations would be further divided into information and communication technologies (ICT)-enabled ones and non-ICT-enabled ones. These shifts clearly claim that adopting digital technologies and innovative services can bring positive impacts to the museum. The NPM administrative team wants to keep infusing life into ancient artifacts and texts, sustaining curiosities of the public for Chinese culture and history, and invoking their interests to visit the NPM in person. However, to develop for the future while reviewing the past, the NPM administrative team has to meditate on the next steps in terms of implementation of service innovations.

Expected learning outcomes

Students will learn motivations of digital establishment and service innovations from the organization perspective and the necessities of technological implementation. Students will understand the difference in innovations between ICT-enabled services and non-ICT-enabled services. Students would be able to understand the process of developing a new service. Students will be aware of challenges the organization would face in developing a new service.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.



The authors gratefully acknowledge financial support from the National Science Council, Taiwan, R. O. C. (Project No. NSC 101-2420-H-004-005-MY3 and NSC 102-2420-H-004-006-MY2).


Tsaih, R.-H., Lin, J.Q.-P. and Chang, Y.-C. (2014), "National Palace Museum and service innovations", , Vol. 4 No. 7.



Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles