Supply chain management (SCM).
In recent times, the world market of mobile phone is in a flux due to many phenomena of importance like strong emergence of smartphones, Nokia losing market share in all segments of market and fast technological and supply chain innovation by players like Apple and Google. Elements of SCM and the way technology is acquired have assumed a place of importance to compete in the global market. A new standard of innovation and SCM is emerging together as the rules of market dominance are re-written all-over again.
Expected learning outcomes
After completion of the case study, the students will understand: role of technological innovation in high-tech industry and global supply chains in changing the consumer behavior world over; the classic battle for market dominance with a new way of innovation management in technology and processes to create most efficient global supply chains; importance of SCM practices of collaboration like tighter partner integration, use of power asymmetry and contract by dominant players to create efficient supply chains; and how visionaries like late Steve Job are shaping the new era of technology.
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Medhi, P.K. and Mondal, S. (2015), "The changing dynamics in the worldwide mobile phone market: creating excellence through innovation management and collaborative relationships", Emerald Emerging Markets Case Studies, Vol. 5 No. 1. https://doi.org/10.1108/EEMCS-02-2014-0037
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