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The Bake Collective – making a delicious difference

Zoha A. Karmali (CSR, Indian Hotels Ltd, Mumbai, India)
Meena Galliara (Jasani Center for Social Entrepreneurship and Sustainability Management, Narsee Monjee Institute of Management Studies, Mumbai, India)
Manjari Srivastava (Human Resources and Behavioural Science Department, Narsee Monjee Institute of Management Studies, Mumbai, India)

Publication date: 27 March 2018

Abstract

Subject area

Social Entrepreneurship.

Study level/applicability

This case study can be used on the module on introduction to social entrepreneurship for postgraduate students specializing in Social Entrepreneurship or Social Work.

Case overview

This case explores the difference between social entrepreneurship and idealism. It captures the journey of Charlene Vaz and Kavita Gonsalves, two passionate young women, who formed “The Bake Collective” (TBC). Kavita and Charlene are both full-time employees, who spend their weekends and evenings running TBC and through bake sells raise funds for supporting social causes. The women have been able to get a teacher hired for differently abled children, provide water purifiers to victims of the Nepal earthquake, furnish a classroom in a school for less privileged children and provide teaching material for schools in over 400 villages in the State of Maharashtra in India. The case highlights the power of volunteering for a cause that can result in developing a social enterprise. It helps to unfold the steps undertaken to kick-start the cause as well as the risks involved in the start-up stage. It also discusses the measures that can be taken to mitigate the risks in the start-up phase and the ways by which social entrepreneurs can scale and grow their programme.

Expected learning outcomes

From this case, students will learn about the factors that lead to the germination of a social enterprise and identify characteristics of social entrepreneurs. They will be able to understand critical factors required to sustain start-up enterprises. The case will also enable students to explore systems and processes that need to be designed to sustain the start-up phase. Further, the case will help students to brainstorm on growth strategies for social enterprises.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Keywords

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Citation

Karmali, Z.A., Galliara, M. and Srivastava, M. (2018), "The Bake Collective – making a delicious difference", , Vol. 8 No. 1. https://doi.org/10.1108/EEMCS-01-2017-0010

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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