TY - JOUR AB - Subject area Operations ManagementStudy level/applicability MBA/Post GraduateCase overview This case attempts to highlight a very common resource allocation dilemma in a real-life scenario. The majority of today’s problems are solved by the methodology of trial and error. This case shows how a generic trial-and-error solution, if buttressed by a proper quantitative methodology, can have substantial impact on the bottom-line of an organization. The case concentrates on three disparate focus areas in a didactic fashion, namely, the ability to retrieve raw data and convert it into a utilizable form if a quantitative method is to be applied; the ability to comprehend the resource constraints of a typical real-life situation; and the skill required to develop and solve an optimization problem in Excel Solver, a product which can easily be accessed by any practitioner.Expected learning outcomes Expected learning outcomes are as follows: students learn to formulate a Mixed-Integer programming model; to interpret optimal solutions and appreciate the application of “Optimization”; to recommend a resource allocation strategy; and to understand the importance of cost minimization in organizations.Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.Subject code CSS: 9: Operations and Logistics VL - 8 IS - 1 SN - 2045-0621 DO - 10.1108/EEMCS-01-2017-0009 UR - https://doi.org/10.1108/EEMCS-01-2017-0009 AU - Nath Roy Sudipendra AU - Sengupta Tuhin PY - 2018 Y1 - 2018/01/01 TI - Indian PharmaChem: a resource allocation peccadillo T2 - Emerald Emerging Markets Case Studies PB - Emerald Publishing Limited SP - 1 EP - 15 Y2 - 2024/09/20 ER -