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Indian PharmaChem: a resource allocation peccadillo

Sudipendra Nath Roy (Department of Operations Management and Quantitative Techniques, Indian Institute of Management Indore, Indore, India)
Tuhin Sengupta (Department of Operations Management and Quantitative Techniques, Indian Institute of Management Indore, Indore, India)

Emerald Emerging Markets Case Studies

ISSN: 2045-0621

Publication date: 6 February 2018


Subject area

Operations Management

Study level/applicability

MBA/Post Graduate

Case overview

This case attempts to highlight a very common resource allocation dilemma in a real-life scenario. The majority of today’s problems are solved by the methodology of trial and error. This case shows how a generic trial-and-error solution, if buttressed by a proper quantitative methodology, can have substantial impact on the bottom-line of an organization. The case concentrates on three disparate focus areas in a didactic fashion, namely, the ability to retrieve raw data and convert it into a utilizable form if a quantitative method is to be applied; the ability to comprehend the resource constraints of a typical real-life situation; and the skill required to develop and solve an optimization problem in Excel Solver, a product which can easily be accessed by any practitioner.

Expected learning outcomes

Expected learning outcomes are as follows: students learn to formulate a Mixed-Integer programming model; to interpret optimal solutions and appreciate the application of “Optimization”; to recommend a resource allocation strategy; and to understand the importance of cost minimization in organizations.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.

Subject code

CSS: 9: Operations and Logistics



The authors wish to thank the Indian Institute of Management Indore for providing us with all infrastructural and academic resources to pursue business research in the domain of operations management.

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.


Nath Roy, S. and Sengupta, T. (2018), "Indian PharmaChem: a resource allocation peccadillo", Emerald Emerging Markets Case Studies, Vol. 8 No. 1.



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