Understanding the effects of social media use on construction project performance: a project manager's perspective
Engineering, Construction and Architectural Management
ISSN: 0969-9988
Article publication date: 16 March 2021
Issue publication date: 10 February 2022
Abstract
Purpose
Although social media has been increasingly applied and valued in the construction industry, there has been little evidence revealing the influence mechanism of social media use in the construction context. In this way, this paper aims to explore how different purposes of social media use affect project performance from a project manager's perspective.
Design/methodology/approach
Drawing on the mechanism–outcome–performance framework, this paper developed a research model to figure out the mechanism through which work-oriented and socialization-oriented social media use influences construction project performance. The empirical data were collected from a survey of 249 construction project managers, and the structural equation modeling technique was applied to test the proposed model.
Findings
Results indicate that both work-oriented and socialization-oriented social media use promote knowledge acquisition and project social capital, which both further positively impact the project performance. Additionally, the negative moderating role of information overload is identified on the relationship between social media use and knowledge acquisition.
Originality/value
This study fulfills the need for an in-depth investigation of social media use on construction project performance, contributing to the project management and social media literature. Furthermore, this study provides recommendations for project managers to advance social media applications in the construction domain.
Keywords
Acknowledgements
This study is supported by the National Natural Science Foundation of China (Grant No. 71671128).
Citation
Ma, G., Jiang, S. and Wang, D. (2022), "Understanding the effects of social media use on construction project performance: a project manager's perspective", Engineering, Construction and Architectural Management, Vol. 29 No. 1, pp. 551-570. https://doi.org/10.1108/ECAM-12-2020-1014
Publisher
:Emerald Publishing Limited
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