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Metrics development and modelling the mixed reality and digital twin adoption in the context of Industry 4.0

Samad M.E. Sepasgozar (School of Architecture and Design, University of New South Wales, Sydney, Australia)
Mohsen Ghobadi (School of Architecture and Design, University of New South Wales, Sydney, Australia)
Sara Shirowzhan (School of Architecture and Design, University of New South Wales, Sydney, Australia)
David J. Edwards (School of Engineering and the Built Environment, Birmingham City University, Birmingham, UK)
Elham Delzendeh (School of Engineering and the Built Environment, Birmingham City University, Birmingham, UK)

Engineering, Construction and Architectural Management

ISSN: 0969-9988

Article publication date: 29 April 2021

Issue publication date: 10 June 2021

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Abstract

Purpose

This paper aims to examine the current technology acceptance model (TAM) in the field of mixed reality and digital twin (MRDT) and identify key factors affecting users' intentions to use MRDT. The factors are used as a set of key metrics for proposing a predictive model for virtual, augmented and mixed reality (MR) acceptance by users. This model is called the extended TAM for MRDT adoption in the architecture, engineering, construction and operations (AECO) industry.

Design/methodology/approach

An interpretivist philosophical lens was adopted to conduct an inductive systematic and bibliographical analysis of secondary data contained within published journal articles that focused upon MRDT acceptance modelling. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) approach to meta-analysis were adopted to ensure all key investigations were included in the final database set. Quantity indicators such as path coefficients, factor ranking, Cronbach’s alpha (a) and chi-square (b) test, coupled with content analysis, were used for examining the database constructed. The database included journal papers from 2010 to 2020.

Findings

The extant literature revealed that the most commonly used constructs of the MRDT–TAM included: subjective norm; social influence; perceived ease of use (PEOU); perceived security; perceived enjoyment; satisfaction; perceived usefulness (PU); attitude; and behavioural intention (BI). Using these identified constructs, the general extended TAM for MRDT in the AECO industry is developed. Other important factors such as “perceived immersion” could be added to the obtained model.

Research limitations/implications

The decision to utilise a new technology is difficult and high risk in the construction project context, due to the complexity of MRDT technologies and dynamic construction environment. The outcome of the decision may affect employee performance, project productivity and on-site safety. The extended acceptance model offers a set of factors that assist managers or practitioners in making effective decisions for utilising any type of MRDT technology.

Practical implications

Several constraints are apparent due to the limited investigation of MRDT evaluation matrices and empirical studies. For example, the research only covers technologies which have been reported in the literature, relating to virtual reality (VR), augmented reality (AR), MR, DT and sensors, so newer technologies may not be included. Moreover, the review process could span a longer time period and thus embrace a fuller spectrum of technology development in these different areas.

Originality/value

The research provides a theoretical model for measuring and evaluating MRDT acceptance at the individual level in the AECO context and signposts future research related to MRDT adoption in the AECO industry, as well as providing managerial guidance for progressive AECO professionals who seek to expand their use of MRDT in the Fourth Industrial Revolution (4IR). A set of key factors affecting MRDT acceptance is identified which will help innovators to improve their technology to achieve a wider acceptance.

Keywords

Citation

Sepasgozar, S.M.E., Ghobadi, M., Shirowzhan, S., Edwards, D.J. and Delzendeh, E. (2021), "Metrics development and modelling the mixed reality and digital twin adoption in the context of Industry 4.0", Engineering, Construction and Architectural Management, Vol. 28 No. 5, pp. 1355-1376. https://doi.org/10.1108/ECAM-10-2020-0880

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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