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Developing a construction business model transformation canvas

Priyadarshini Das (School of Built Environment, Western Sydney University, Sydney, Australia)
Srinath Perera (School of Built Environment, Western Sydney University, Sydney, Australia)
Sepani Senaratne (School of Built Environment, Western Sydney University, Sydney, Australia)
Robert Osei-Kyei (School of Built Environment, Western Sydney University, Sydney, Australia)

Engineering, Construction and Architectural Management

ISSN: 0969-9988

Article publication date: 22 December 2020

Issue publication date: 10 June 2021

1355

Abstract

Purpose

Industry 4.0 is driving an incremental shift in paradigms for the construction industry. Current research in the built environment is limited to exploring the exponential technological prowess of Industry 4.0 with very little work on its implications to the construction business model, strategy and competitive advantage. There arises a challenge for researchers to understand how appropriate technologies can be assembled to assist in achieving the goals of construction businesses. The overarching aim of this research is to develop a construction Business Model Transformation Canvas (BMTC) to map the transformation of construction enterprises in Industry 4.0.

Design/methodology/approach

The research was carried out by conducting an expert forum with academics from nine universities across Australia and New Zealand. The study employed purposive sampling, and the academics were selected in a strategic manner in order to provide data that are relevant to the research.

Findings

The research identifies that technology-based partnerships supporting strategy and capability building, platforms enabling enterprises to conceive, design, manufacture and assemble buildings and competition with stakeholders having superior capabilities not in building but in other areas of business are fundamental to Industry 4.0 transformation.

Originality/value

The results present state-of-the-art development of business model research in construction that intends to support the strategic planning of construction enterprises in Industry 4.0. This research is the first and only research that uses a business model canvas (BMC) for strategy-reformulation in incumbent construction enterprises to maintain a competitive advantage in Industry 4.0. Merits of the construction BMTC lie in its holistic approach, visual representation and simplicity.

Keywords

Acknowledgements

The authors would like to acknowledge that this research is fully funded by the Centre for Smart Modern Construction under the School of Built Environment at Western Sydney University.

Citation

Das, P., Perera, S., Senaratne, S. and Osei-Kyei, R. (2021), "Developing a construction business model transformation canvas", Engineering, Construction and Architectural Management, Vol. 28 No. 5, pp. 1423-1439. https://doi.org/10.1108/ECAM-09-2020-0712

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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