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Strategic plan compilation using system dynamics modeling: case study of a university

Golnaz Sababi Pour Asl (Department of Management, Economy and Accounting, College of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran)
Alireza Bafandeh Zendeh (Department of Management, Economy and Accounting, College of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran)

Education, Business and Society: Contemporary Middle Eastern Issues

ISSN: 1753-7983

Article publication date: 28 October 2014

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509

Abstract

Purpose

This paper aims to measure the demand for bachelors, masters and PhD degree students at an Iranian university.

Design/methodology/approach

System dynamics (SD) modeling is used for the strategic plan compilation.

Findings

After successful examination of the model, a simulation was carried out for the coming 18 years. The results show that in the future, the university will face reductions in the numbers of BA, MA and PhD students. Therefore, university leaders need to develop appropriate strategies to deal with this challenge.

Originality/value

SD modeling for strategic plan compilation has been used for the first time in an examination of higher education in Iran.

Keywords

Citation

Sababi Pour Asl, G. and Bafandeh Zendeh, A. (2014), "Strategic plan compilation using system dynamics modeling: case study of a university", Education, Business and Society: Contemporary Middle Eastern Issues, Vol. 7 No. 4, pp. 277-292. https://doi.org/10.1108/EBS-07-2014-0034

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited