The effect of environmental CSR issues on corporate/brand reputation and corporate profitability

Abstract

Purpose

The purpose of this paper is to investigate the effect of environmental corporate social responsibility (CSR) (climate responsibility and natural resource utilization) on corporate/brand reputation and corporate profitability.

Design/methodology/approach

Building on extensive literature, a conceptual model of environmental CSR-corporation that includes three factors of consumer behavior is proposed.

Findings

The study highlights that environmental CSR has a positive effect on corporate/brand reputation and corporate profitability.

Practical implications

The findings of this study highlight the importance of managing environmental CSR for corporations that intend to gain reputation and profitability.

Originality/value

This paper is one of the first to highlight the effect of environmental CSR on corporate/brand reputation and corporate profitability.

Citation

Khojastehpour, M. and Johns, R. (2014), "The effect of environmental CSR issues on corporate/brand reputation and corporate profitability", European Business Review, Vol. 26 No. 4, pp. 330-339. https://doi.org/10.1108/EBR-03-2014-0029