Adherence to responsibility in organic dry food supply chains
Abstract
Purpose
The purpose of this paper is to explore the sharing of sustainability and social responsibility-centric values along the export-oriented organic dry food supply chain (ODFSC) using an institutional lens.
Design/methodology/approach
To understand the perceptions of the shared ethos of the organic food industry along the entire supply chain, the research employed a multi-tier qualitative approach using semi-structured interviews and observations. The study focussed on supply chain actors including farmers and traders from the Indian sub-continent, and traders and retailers based in Europe and North America.
Findings
Isomorphism, brought about by the vertical channelling of consumer preferences and values resulted in a higher degree of responsibility within the industry. The responsibility-centric ethos of the supply chain affected the responsibility-orientation of the supply chain actors and their operations.
Research limitations/implications
The research focused mainly on the ODFSC actors in Kerala, a state in India, and this focus of the research could be a significant limitation in generalizing the findings to the rest of the emerging economy context because of cultural and educational differences.
Originality/value
Literature lacks in the studies of sharing of responsibility-centric values in supply chains through an institutional lens and this investigation contributes to the scant literature on isomorphism, shared values and responsible supply chain management.
Keywords
Citation
Jacob-John, J. (2018), "Adherence to responsibility in organic dry food supply chains", European Business Review, Vol. 30 No. 1, pp. 26-37. https://doi.org/10.1108/EBR-01-2016-0025
Publisher
:Emerald Publishing Limited
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