To read this content please select one of the options below:

Recruiting passionate job seekers for better performance

Jannifer Gregory David (Management Studies, University of Minnesota Duluth, Duluth, Minnesota, USA)

Evidence-based HRM

ISSN: 2049-3983

Article publication date: 20 October 2020

Issue publication date: 30 July 2021




This research examines how job seekers' levels of harmonious work passion (HWP) and obsessive work passion (OWP) affect the importance job seekers place upon job and organizational elements in recruiting messages.


Employees who had recently completed job searches read multiple recruiting messages and ranked the importance of different elements in the messages.


General linear modeling found statistical differences between the importance of recruiting message elements for participants with varying levels of HWP and OWP.

Research limitations/implications

The participants were information technology, engineering and human resource professionals limiting the generalizability of these results to other professions.

Practical implications

Recruiters should vary the information in their recruiting messages depending on the levels of HWP and OWP they want to attract to their applicant pools.


This research adds harmonious and obsessive work passion to the constructs considered in the recruiting message development process.



David, J.G. (2021), "Recruiting passionate job seekers for better performance", Evidence-based HRM, Vol. 9 No. 3, pp. 209-222.



Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles