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Self-efficacy and continuance intention of Web 2.0 platforms: a meta-analysis

Zheshi Bao (School of Business Administration, Nanjing University of Finance and Economics, Nanjing, China)
Bo Shang (Business School, Hohai University, Nanjing, China)

Data Technologies and Applications

ISSN: 2514-9288

Article publication date: 11 March 2021

Issue publication date: 5 August 2021

398

Abstract

Purpose

Although many studies show that self-efficacy and continuance intention of Web 2.0 platforms are positively and significant correlated, others reveal some different findings. To clarify this line of research, this study further investigates the effect of self-efficacy on continuance intention and meanwhile examines some moderating variables in this process.

Design/methodology/approach

A meta-analysis method was employed to examine the literature containing quantitative measurements of both self-efficacy and continuance intention of Web 2.0 platforms. A total of 31 effects sizes (N = 9,084) were reviewed.

Findings

The results indicate medium-sized positive correlation between self-efficacy and continuance intention of Web 2.0 platforms. Further moderation analysis shows that such medium-sized link differed across measures of Web 2.0 platform types, target respondent differences and gender of participants. Specifically, this correlation is largest for transaction-socialization platforms and smallest for experience-socialization platforms. For university-student respondents, the role of self-efficacy in affecting continuance intention is less important than general members of Web 2.0 platforms. Finally, as the percentage of female participants increases, a weaker effect size will be observed.

Originality/value

This study clarifies empirical research regarding users' self-efficacy and their continuance intention. Meanwhile, sources of inter-study variability have been identified by addressing moderator variables in the relationship between self-efficacy and continuance intention of Web 2.0 platforms, which provides directions for future explorations in this area.

Keywords

Acknowledgements

This study is supported by the National Office for Philosophy and Social Sciences (CN) (Grant No. 19CGL067).

Citation

Bao, Z. and Shang, B. (2021), "Self-efficacy and continuance intention of Web 2.0 platforms: a meta-analysis", Data Technologies and Applications, Vol. 55 No. 4, pp. 511-526. https://doi.org/10.1108/DTA-02-2020-0047

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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