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Technology readiness and the older citizen’s acceptance of m-health services in India

Ajitabh Dash (Department of Marketing Management, Jaipuria Institute of Managementm, Indore, India)
Sandeep Kumar Mohanty (Department of Commerce, XIM Bhubaneswar, Bhubaneswar, India)

Digital Policy, Regulation and Governance

ISSN: 2398-5038

Article publication date: 8 February 2023

Issue publication date: 7 March 2023




The purpose of this study was to create a theoretical model by combining the technology acceptance model (TAM) with the theory of technology readiness (TR) and then empirically test it to identify the key factors influencing older citizens’ intention to adopt and use mobile health (m-health), which has emerged as a tool to facilitate health-care rights for all.


The convenience sampling method was used to collect data from 465 respondents aged 60 and up from the Delhi-National capital region of India using a questionnaire survey method. The data collected for this study were analyzed using partial least squares structural equation modeling using SmartPLS 3.0.


The study’s findings indicate that all TR components influence perceived usefulness (PU) and ease of use. The exception is discomfort, which does not affect perceived ease of use (PEOU). Furthermore, PU and PEOU influenced the older citizen’s attitude toward m-health, and attitude influenced their intention to use m-health applications.


To the best of the authors’ knowledge, this is the first study to apply the TAM in combination with TR index to examine the acceptability of m-health consulting by the older citizen in an emerging economy like India.



Dash, A. and Mohanty, S.K. (2023), "Technology readiness and the older citizen’s acceptance of m-health services in India", Digital Policy, Regulation and Governance, Vol. 25 No. 2, pp. 169-183.



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