The effects of platform as a technology standard on platform-based repurchases
Abstract
Purpose
Using the critical incident technique, this study aims to identify the attributes of a platform as a technology standard and to investigate their effects on platform-based repurchases.
Design/methodology/approach
Smartphone users’ personal experiences and levels of satisfaction or dissatisfaction were collected and categorized into technology standard attributes to estimate those factors affecting consumers’ intention to purchase platform-based products and services.
Findings
The study findings show the importance of understanding which attributes are important to promoting future platform-based purchases and maximizing positive experiences when using platform-based products and services.
Research limitations/implications
Given the effect of the platform vendor on repurchases, and that various lock-in strategies are being implemented, firms attempting to be leaders in the information and communications technology (ICT) ecosystem should seek appropriate strategies to lock-in their installed base.
Originality/value
Including discussions on the competition in the ICT ecosystem, this study also provides some policy suggestions and contributions for applicability to an integrated approach.
Keywords
Acknowledgements
Both authors contributed equally to this study and thus the two authors are co-first authors. This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2014S1A5B1014964).
Citation
Kim, H. and Shin, D.-H. (2017), "The effects of platform as a technology standard on platform-based repurchases", Digital Policy, Regulation and Governance, Vol. 19 No. 2, pp. 153-167. https://doi.org/10.1108/DPRG-11-2016-0054
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited