TY  - JOUR
AB  - Purpose The purpose of this paper is to understand how framing messages about earthquake risk affect judgements about legislation requiring the strengthening of earthquake-prone buildings.Design/methodology/approach Scenarios described the legislation with a general population sample (n=271). Two types of framing effects were examined in a 2 (valence frame: positive or negative or positive) by 2 (numerical format frame: frequency/number or percentage) experimental design.Findings Scenarios reporting the number of earthquake-prone buildings (negative frequency format) increased support for the earthquake-strengthening legislation more than the same message framed positively (frequency number of resilient building) or as a percentage. Demographic variables such as previous earthquake experience and gender interacted with the framing effects, and other variables also predicted support for the legislation were identified.Research limitations/implications These results have direct implications for the use of framing effects messages in communications about earthquake risk and the wider domain.Originality/value This is the first study to show that the way the risk is framed affects citizens’ judgement of the value of earthquake legislation.
VL  - 26
IS  - 1
SN  - 0965-3562
DO  - 10.1108/DPM-06-2016-0127
UR  - https://doi.org/10.1108/DPM-06-2016-0127
AU  - Vinnell Lauren Jennifer
AU  - McClure John
AU  - Milfont Taciano Lemos
PY  - 2017
Y1  - 2017/01/01
TI  - Do framing messages increase support for earthquake legislation?
T2  - Disaster Prevention and Management: An International Journal
PB  - Emerald Publishing Limited
SP  - 28
EP  - 40
Y2  - 2021/01/25
ER  -