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Making the sale

Robert Fox (Hesburgh Library, University of Notre Dame, Notre Dame, Indiana, USA)

Digital Library Perspectives

ISSN: 2059-5816

Article publication date: 13 February 2017

451

Abstract

Purpose

This study aims to explore the use of the conversion rate metric as well as A/B testing which is complimentary to that measurement for the improvement of exposing and increasing usage of library digital services.

Design/methodology/approach

This column is a viewpoint piece. A literature search was performed as well as ideas from cited books.

Findings

There are no findings to speak of.

Originality/value

The use of certain marketing techniques such as the conversion rate and the use of user experience testing such as A/B analysis has the potential to increase the ability of libraries to objectively measure the impact of their online services and increase the efficacy of those services.

Keywords

Citation

Fox, R. (2017), "Making the sale", Digital Library Perspectives, Vol. 33 No. 1, pp. 8-13. https://doi.org/10.1108/DLP-10-2016-0039

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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