TY - JOUR AB - Purpose Whereas traditional book and journal publishing remain the gold standard for many post-secondary institutions, nontraditional publishing is just as prolific at the flagship university in Maine. The university has strong land and sea grant missions that drive a broad research agenda, with an emphasis on community outreach and engagement. However, the impact of researchers’ contributions outside of academe is unlikely to be accurately reflected in promotion, tenure or review processes. Thus, the authors designed a series of altmetrics workshops aimed at seeding conversations around novel ways to track the impact of researchers’ diverse scholarly and creative outputs.Design/methodology/approach This paper presents a case study of the instructional approach taken at the University of Maine library to facilitate discussions of alternative impact assessments that reach beyond traditional publications.Findings Evaluations revealed an increased awareness of, and interest in, impact tracking tools that capture both traditional scholarship, like journal articles, and nontraditional scholarly and creative outputs, such as videos, podcasts and newsletters. The authors learned that altmetrics provides an entry point into a broader conversation about scholarly impact, and was best received by those whose scholarly output is not always captured by traditional metrics.Practical implicationsScholars are equipped with novel methods for describing the value of their work and discovering a broader audience for their research. Future initiatives will target the needs identified through initial conversations around altmetrics.Originality/value Altmetrics workshops provide spaces to explore the potential for new tools that capture a range of previously unconsidered measures of impact, and to discuss the implications of those measures. VL - 33 IS - 4 SN - 2059-5816 DO - 10.1108/DLP-01-2017-0002 UR - https://doi.org/10.1108/DLP-01-2017-0002 AU - Bonnet Jennifer L. AU - Méndez-Brady Marisa PY - 2017 Y1 - 2017/01/01 TI - Making the mission visible: altmetrics and nontraditional publishing T2 - Digital Library Perspectives PB - Emerald Publishing Limited SP - 294 EP - 304 Y2 - 2024/09/19 ER -