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Gamify with caution – a three-pronged model to alleviate the dark side of gamification in learning and development

Swati Singh (Department of HR, ICFAI Business School, Hyderabad, India)

Development and Learning in Organizations

ISSN: 1477-7282

Article publication date: 31 July 2024

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Abstract

Purpose

The primary objective of this study is to highlight the three important aspects of effective gamification at work. The three-pronged model discussed in the study provides an opportunity to adopt a more balanced view of gamification and its use rather than just following the hype and trend concerning it.

Design/methodology/approach

While there is promising growth in the adoption of gamification in different L&D processes, the issue of the dark side of gamification cannot be ignored. This article approaches the issue with the help of a three-pronged model. This model has been developed after the review of recent studies focusing on the use of gamification in training and L&D process.

Findings

Gamification can be highly effective in engaging the upcoming generation of employees who are digital natives. However, managers should use gamification with caution. The three-pronged model discussed above can be used to evaluate the effectiveness of gamification for Learning and Development processes. The model provides a balanced view for the use of gamification. The essence of the model is to use gamification to enhance the L&D process and outcome along with enhancing employee motivation and engagement. It is vital to understand that it is a tool and its effectiveness depends upon its right use, by the right person, at the right place and time.

Originality/value

While there is promising growth in the adoption of gamification in different L&D processes, the issue of the dark side of gamification cannot be ignored. This article approaches the issue with the help of a three-pronged model.

Keywords

Citation

Singh, S. (2024), "Gamify with caution – a three-pronged model to alleviate the dark side of gamification in learning and development", Development and Learning in Organizations, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DLO-12-2023-0264

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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