Co-creating value for customers: A collaborative approach to organizational learning helps

Abstract

Purpose

Strong emphasis on learning can help organizations more closely engage with customers to co-create value for them. Collaboration is vital and leadership plays an important role in establishing the conditions needed for a collective approach to innovation across all levels of the firm.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Strong emphasis on learning can help organizations more closely engage with customers to co-create value for them. Collaboration is vital and leadership plays an important role in establishing the conditions needed for a collective approach to innovation across all levels of the firm.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Co-creating value for customers: A collaborative approach to organizational learning helps", Development and Learning in Organizations, Vol. 35 No. 6, pp. 25-27. https://doi.org/10.1108/DLO-11-2020-0226