To read this content please select one of the options below:

Improving decision-making effectiveness in crisis situations: developing intuitive expertise at the workplace

Justin Okoli (Department of Management and Entrepreneurship, De Montfort University, Leicester, UK)

Development and Learning in Organizations

ISSN: 1477-7282

Article publication date: 16 October 2020

Issue publication date: 6 July 2021




This review examines the role of intuition as a cognitive tool to better manage complex crises. The paper draws on a case study in the aviation industry, the Hudson river incident, to advance the potency and value of intuitive expertise in crisis situations.


Crisis managers operating in safety critical domains are often faced with difficult and exceptional conditions that may challenge their expertise and cause them to rely more heavily on their experiential knowledge. This review therefore provides insights into intuitive thinking and demonstrates its importance in crisis decision-making.


Evidence suggests that intuition arguably offers a better cognitive option to decision-makers in high staked and time-pressured crisis situations. The Hudson River case study further highlights why organizations should aim to train their personnel to become better intuitive thinkers.


This review challenges conventional classical decision theory, outlining its limitations in typical fast paced crises environments. The paper instead positions intuition as a scientific construct that holds important value for crisis managers in extreme conditions.



Okoli, J. (2021), "Improving decision-making effectiveness in crisis situations: developing intuitive expertise at the workplace", Development and Learning in Organizations, Vol. 35 No. 4, pp. 18-20.



Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles