This paper aims to explore the nature of “purpose” emphasizing how it works scientifically and why leaders should invest in bringing it to life as the primary means of inspiring all stakeholders.
The power of purpose makes sense psychologically, organizationally, biologically, energetically and mathematically. By tracking the views of thought leaders in these fields, a compelling case for attention is derived.
Corporate purpose is not as simple or as static as the author may at first think. Understanding the true nature of purpose empowers leaders to provide a service relevant to all stakeholders.
The paper draws on established thought leadership and assembles this at high level in a way that makes the total case for purpose compelling.
Wilson, C. (2017), "Purposeful leadership – evolving from “me” to “we” in pursuit of our most important “why”", Development and Learning in Organizations, Vol. 31 No. 1, pp. 1-4. https://doi.org/10.1108/DLO-07-2016-0061Download as .RIS
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