Exploring professional perspectives on integrating generative artificial intelligence into corporate learning and development: an organizational change perspective

Abstract

Purpose

The primary aim of this study is to investigate the integration of generative artificial intelligence, specifically ChatGPT, into workplace L&D practices, exploring the associated advantages and challenges such integration from an organizational change perspective.

Design/methodology/approach

This study uses a qualitative approach, conducting semi-structured interviews with twelve learning and development (L&D) experts.

Findings

This study indicates that ChatGPT can positively impact L&D by streamlining processes and potentially enhancing employee performance, engagement and satisfaction. However, to mitigate employee resistance, organizations must clearly communicate the necessity and rationale behind the change, involve employees in the implementation process and address trust issues. Key challenges such as overreliance on ChatGPT, AI skill shortages and technology issues like privacy breaches and misinformation must be managed through strong governance frameworks, including policies, guidelines and regular audits.

Research limitations/implications

The study’s scope is confined to semi-structured interviews with L&D experts, potentially limiting its generalizability. Further research could explore the long-term effects and broader implications of ChatGPT integration in different organizational contexts.

Practical implications

By framing GenAI integration within the context of organizational change, this study offers insights into managing the transition effectively by providing guidance for managers on effectively integrating ChatGPT into L&D practices, emphasizing the importance of mitigating potential negative consequences while maximizing benefits.

Social implications

Integrating ChatGPT into organizational L&D has the potential to reshape how employees acquire new skills and knowledge, potentially influencing organizational culture and dynamics. However, careful consideration is required to ensure that the integration process aligns with ethical and social norms, minimizing adverse impacts.

Originality/value

This research contributes foundational insights into the integration of ChatGPT in corporate L&D by researching and understanding the opinions of corporate professionals. It serves as a starting point for organizations to identify challenges in adopting GenAI.

Citation

Alhusban, M.I., Alshurafat, H. and Khatatbeh, I.N. (2024), "Exploring professional perspectives on integrating generative artificial intelligence into corporate learning and development: an organizational change perspective", Development and Learning in Organizations, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/DLO-05-2024-0131